First Bank of Nigeria Holdings Plc, a major player in Nigeria’s financial sector, has officially rebranded and will now operate under the name First HoldCo Plc.
The name change, announced on February 12, 2025, follows shareholder approval during the company’s Annual General Meeting in November 2024. According to the bank’s management, the rebranding aims to unify its corporate identity across subsidiaries, streamline operations, and strengthen its market presence.
Despite the transformation, First Bank Nigeria Limited will retain its name as the group’s flagship subsidiary. However, other business units, including asset management, capital markets, and insurance, will now adopt new identities under the First HoldCo brand.
The restructuring is expected to enhance the group’s visibility, improve operational efficiency, and drive expansion in the evolving financial landscape. First HoldCo Plc reiterated its commitment to innovation, reinforcing its legacy, and maintaining leadership within Nigeria’s financial sector and beyond.