The Association for the Defense of the Nigerian Economy (ADNE) has countered allegations that MultiChoice, the pay-TV provider, is unfairly increasing subscription costs in Nigeria compared to South Africa.
In a statement issued in Lagos, ADNE responded to claims made by the civil society group Save the Consumers, which suggested that MultiChoice raised subscription fees in Nigeria by 21 percent while reducing prices in South Africa by 38 percent.
Jacob Agunbiade, ADNE’s Executive Director, dismissed these allegations as misleading, stating that a proper comparison of subscription costs in both countries would reveal that Nigerians actually pay less than South Africans.
According to ADNE, the recent pricing changes reflect rising inflation, increased operational expenses, and exchange rate fluctuations. It pointed out that from April 1, DStv Premium subscribers in South Africa will pay 979 ZAR, approximately $53.82 at the current exchange rate.
Meanwhile, the updated price for the same package in Nigeria is ₦44,500, which converts to about $29.81.
The organization also highlighted that Nigerian subscribers have historically paid lower fees than their South African counterparts across different DStv plans.
For instance, Compact Plus subscribers in Nigeria currently pay ₦30,000 per month, whereas those in South Africa will be charged 659 ZAR, around $36.23.
ADNE stressed that currency depreciation is a key factor affecting subscription pricing in various countries.
It described the accusations against MultiChoice as an attempt to mislead the public rather than an objective analysis of pricing structures.
While acknowledging the financial difficulties faced by many Nigerians, ADNE emphasized that businesses are also grappling with increased costs and exchange rate instability.
It cautioned against fueling negative sentiments against MultiChoice, particularly at a time when several multinational companies are leaving Nigeria due to economic challenges.